NEW YORK & BRUSSELS--(BUSINESS WIRE)--The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed today that global figures for mobile advertising revenue leaped a massive 82.8 percent to $8.9 billion (€6.9 billion) in 2012 from $5.3 billion (€3.8 billion) in 2011 – highlighting a strong positive growth story taking place across mobile advertising formats. With growth rates of 88.8 percent in search, 87.3 percent in display and 40.2 percent in messaging at a global level, ad
Reported by Business Wire 13 minutes ago.
NEW YORK & BRUSSELS--(BUSINESS WIRE)--The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed today that global figures for mobile advertising revenue leaped a massive 82.8 percent to $8.9 billion (€6.9 billion) in 2012 from $5.3 billion (€3.8 billion) in 2011 – highlighting a strong positive growth story taking place across mobile advertising formats. With growth rates of 88.8 percent in search, 87.3 percent in display and 40.2 percent in messaging at a global level, ad
Reported by Business Wire 13 minutes ago.