European operator results are streaming in and the picture is bleak. Telefonica Germany: mobile service revenue down 5.2%. UK's biggest operator, EE: service revenue down 4.4%. Telenor Denmark: mobile service revenue down 14%. In the most affluent markets of Europe, operators are delivering sales declines. These are the markets that dominate Europe's high-end smartphone sales. And it is quite likely that carrier subsidy and marketing expenses now must come down in the core mobile markets of Europe: Germany, France, the UK and Spain. This in turn means that phone vendors must start spending more on marketing or accept softer demand.
Reported by Forbes.com 14 hours ago.
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