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General Motors has announced plans to drop Chevrolet as a mainstream brand in Europe by the end of 2015 in an attempt to revive struggling German manufacturer Opel and its British-based Vauxhall division. “Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Eur...
Reported by autoevolution 12 hours ago.
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General Motors has announced plans to drop Chevrolet as a mainstream brand in Europe by the end of 2015 in an attempt to revive struggling German manufacturer Opel and its British-based Vauxhall division. “Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Eur...
Reported by autoevolution 12 hours ago.
